Why Brad Leone is Better Than Claire Saffitz From The Bon Appétit Test Kitchen – Dylann Tjahaja

No. This is not a joke.                                                                                The First Amendment to the United States Constitution allows for the freedom of both speech and expression. So here we are, and I dare say it:

Who and what exactly is that, a naive internet user such as yourself may be asking. To answer this, let’s start off with the basics. Bon Appetit is an American-based company whose primary focus lingers around the topics of food, recipes, cooking and more. They express these means through media such as magazines, websites, cookbooks etc. However, the main focal point of this article does not lie in the realm of these aforementioned media, but instead in their very own online YouTube Channel. This channel, with the same name, contains similar content in which one can find in their other forms of media, with the main difference being that the layout is in a video format, as opposed to reading.


In addition to posting videos related to cooking classic and traditional recipes under the series “Test Kitchen”, they also post a variety of different series and challenges as entertainment. As of April 2020, they have amassed over 5 million subscribers, and have numerous chefs employed to act as hosts for their videos. Within the test kitchen, there are a plethora of chefs who host videos and guide the watcher whilst making their dish. These chefs and contributors include: Brad Leone (personal favourite), Claire Saffitz, Carla Lalli Music, Chris Morocco (also favourite), Molly Baz (also favourite), Andy Baraghani and many more.

With this information, it is appropriate to progress into the main topic of the discussion previously aforementioned: Brad Leone from the Bon Appetit Test Kitchen is better than Claire Saffitz from the Bon Appetit Test Kitchen. Brad Leone, one of the main chefs within the Bon Appetit Test Kitchen, hosts his own series titled “It’s Alive”, with its first episode being debuted on October 21st 2016. During its beginning, the show primarily focused on demonstrating recipes that correlate with microbial food cultures. However, as the series progressed, the show included a wider coverage of recipes as well as filming outdoor segments at different food sites (eg. sausage factories, cocoa farms etc.) 


My personal favourite episodes include: “Brad Makes Ginger Beer”, ‘Brad Makes Cured Egg Yolks” and ‘Brad Makes Charred Tomato Toast”. Moreover, the show really deserves its credit for its host – Brad Leone. This next statement may be slightly subjective, but

Yes. His comedic approach to cooking and his general positive vibe, alongside his deep knowledge on the subject material allow him to be one of the most iconic hosts on the channel (my emphasis on one of will be discussed later). With the show’s intriguing premise towards the processing of daily foods, accompanied with Brad’s ever-so comical, whimsical and bubbly personality, the show has a perfect formula, intertwining both knowledge about food and entertainment.

Now moving on to the other subject of the matter – Claire Saffitz. Claire Saffitz is another chef employed in the Bon Appetit Test Kitchen, and hosts her very own series titled “Gourmet Makes”, arguably the most popular series on the channel. The show mainly consists of the recreation and elevation of common food snacks by scratch, with some videos titled “Pastry Chef Attempts to Make Gourmet Cheetos” and “Pastry Chef Attempts to Make Gourmet Oreos”, with the series starting in July 2017.


There’s no denying that Claire is an extremely talented chef, having the incredible skills of being able to identify a wide array of ingredients within daily snacks as well as being able to incorporate all these components to create a stunning dish. And there’s similarly no denying that her personality is just as comical and whimsical as Brad’s. So how is Brad better than Claire?

This article doesn’t necessarily focus on the extent of their cooking abilities nor how ‘amazing’ they are as a person, but more towards the idea of their fanbase. So sure, the title of this article may be slightly misleading. Beat me up for it, go ahead. Statistically, videos from Claire’s ‘Gourmet Makes’ series receive roughly 4.5 to 5 million views per video, whereas Brad’s ‘It’s Alive’ series receive approximately 2 to 3 million views per video. Within the comments section of the videos, there are countless and an abundance of comments all similarly stating their dying love towards Claire, with some examples including: “Claire has an entire army behind her”, as well as “I would die for Claire” (I only now just recognized I said this previously about Brad but let’s ignore that). However unfortunately in Brad’s videos, these comments are somewhat lacking. Speaking on a personal level, these two hosts should be receiving the same amount of praise for the talented chefs they are, but it is clear that there is one that is being favoured over the other.

In addition to outside factors influencing the popularity between the two hosts, such as the YouTube algorithm, one of the main factors to why this is occurring is due to the idea of ‘bandwagonism’. Bandwagonism is essentially the tendency of an individual to jump on a craze or a specific trend.Of course, there are those fans in which genuinely do support and “would die” for her, but it’s possible that most of these supposed fans have only jumped onto the trend in attempts to appear ‘relatable’ and ‘quirky’ to their peers – a trait that has become increasingly prevalent within our generation.


 By commenting similar comments about how “uwu Claire is”, or by sharing the same preferences, these bandwagon-affiliated users would somewhat feel a sense of acceptance given the society surrounding them.

Especially in times like these, where recognizing the prominence of what makes us unique is at an all-time peak, it is important to realize what exactly makes us, us. Sure, you could disregard this article, claiming that of course I’m not a bandwagon, but it would be worth taking a second to ponder if any of the choices you have made are truly based upon your own preferences – or instead by the expansive society around us. So let me ask you, would you really “die” for Claire from the Bon Appetit Test Kitchen? Or are you just following the seasoned-with-salt wave?
31 Points

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