Jakarta is a city filled with fashion enthusiasts with every turn you make. Guys with their black nylon Rhude shorts and Jerry Lorenzo’s latest Essentials hoodie. Or girls with their oversized Acmé De La Vie shirts and Princess Polly skirts. And it’s not uncommon to see Indonesians rocking and repping these well-known brands, and they look amazing with them. But there is one problem that I see. Most people, or at least those I surround myself with, would be fans of any brands, except those made here in Indonesia. The phrase “made local” became a negative connotation between average fashion customers, thinking that the quality and thoughts towards the clothing are less for their own country. Compared to ones from International Brands. I wanted to prove that this “belief” that people had was just a stupid myth.